OUTTA
OUTTA means out of: a name that holds our belief in new experiences outside the frame.
What the logo means
The OUTTA logo is the Greek letter lambda (Λ), and a path over a hill. In machine learning, λ is the value that keeps a model from being trapped by the frame of its training data. It stands for research that goes past limits, into questions outside the frame.
Color
Ink and blue lead; the rest separate surfaces and lines. Select a chip to copy its value.
Brand
Ink
Surfaces
Lines
On dark
Text color pairs
17.3:1AAA6.2:1AA7.2:1AAA7.2:1AAA17.3:1AAATypography
가 Aa
Pretendard Variable For everything from headings to body. Weights 400, 500, 600, 700 and 800.
01 / 24
Space Grotesk Only for numbers, step counters and short Latin labels.
- Message34–80 · 700 · −4%
- Researching AI through questions outside the frame.
- Section title26–40 · 700 · −3.5%
- How we research together
- Body15–19 · 400 · line height 1.7
- Find a problem you care about, and grow it into research with peers over a year.
- LabelSpace Grotesk · 500
- 01 / 03
Graphic elements
They never step in front of the words.
Icons are flat geometric shapes with no outlines: a 48 grid, a vertical blue gradient with a diagonal-gradient accent, and details in 1.6 white lines.
Writing
Emphasize headings with color, body with weight
Don't: We study ‘outside the desk’.
Do: We study outside the desk.
Don't chain sentences with dashes
Don't: OUTPUT — mini project + 5-minute talk
Do: Mini project · 5-minute talk
No decorative labels over headings
Don't: WHY · What we do
Do: Start with the headline.
Don't explain what the screen already shows
Don't: Click a bold name to open the profile.
Do: No papers registered yet.